Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another? The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be.
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping
How important is it in the technology space that omnichannel automation platforms like dotdigital to play nice with others? Paul Olohan (PO): We don’t operate in a vacuum. In the MarTech space, we’re playing with 8000+ other companies, so working well with others is vital. We can’t operate alone, nor would we want to as
Why ecommerce brands should focus on ethics What’s all the rage about ethical marketing? Well, consumers are becoming more concerned about how brands and their activities affect people and the planet. One of the reasons they’re becoming more mindful is because of the climate emergency, which has had a lot more press over the last
Transcript of How to Integrate Chat Into Your Marketing written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. You’ve got to make those images look great. If you want them to pop, if
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce’s headless APIs. Please visit Marketing Land for the full article. Source link