Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on
How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills? In 2021 most B2B marketers are busier than ever due to the pandemic, the challenges of remote work, and increased expectations to show results. This makes finding the time to research and locate useful new
What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more. While the pandemic has slowed the
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B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State of Marketing Automation” report, 3 out of 4 marketers currently use some form of automation tool in their business. Many modern marketers use automation to manage social media post scheduling, email marketing, and social media advertising. Automated chatbots, AI-based
Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another? The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be.
B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation. These days, though, B2B marketers can be just as dynamic and creative as our B2C
Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also a plan C and D — at the ready. “Don’t be an April Fool. Be