How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar
Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the number of clicks.
As we all endure the disruption and crisis caused by the COVID-19 pandemic, many small business owners have called for action from our governments to help keep our doors open and support our employees. Consequently, when the U.S. government announced they were offering a special program for small businesses, administered by the Small Business Administration