According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81% of internet users search online for a product or service to buy and 74% have purchased online. Without question, digital engagement and commerce is the new normal and is as relevant for B2B companies as it has been for B2C.
When you’re thinking of a Search Engine Optimization (SEO) strategy, you probably have images of blog posts and site headings in your mind. But what about voice search? Most people might not even consider voice search when building their online business. If you don’t, you’re leaving money on the table. Voice search is becoming increasingly
Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another? The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be.
Content freshness is one of the more nuanced areas of SEO, which is why it’s often misunderstood. The fact is that if you publish more often or regularly refresh your content, you’ll master this ranking factor. Having fresh content on your website is good for SEO, but only when the content adequately answers the intent
Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands. Please visit Marketing Land for the full article. Source link
Register by February 6 to secure your All Access pass for just $99, or bundle with a workshop and save! Please visit Marketing Land for the full article. Source link
Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy to help savvy B2B marketers meet the challenges this year has placed in