“The new normal.” I believe that’s what we would call the opposite of a compelling lede. Nobody wants to hear that phrase anymore, I know it. While that may be the case, it’s an unavoidable truth that our world does, and will, look different in many ways following a globally disruptive pandemic. Savvy business and
Guest post from Sarah Rozenthuler: In our rapidly changing world, new pressures are emerging. To navigate more demanding customer expectations, an acute distrust of business and so much remote working, leaders need to find new ways of operating. Cultivating leadership presence is foundational for this to happen. With deeper presence, a leader is able to remain
Guest post by Guy Casablanca: Much has been written lately about how leaders can gauge productivity and performance in a virtual world. Beyond these two metrics, we have asked the question, “How can a leader tell when an employee is struggling emotionally in a virtual world?” In a short span, a lot has changed in
Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in common. Please visit Marketing Land for the full article. Source link
Photo: David Meerman Scott One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street Journal bestseller, FANOCRACY – Turning Fans into Customers and Customers into Fans is a must
For some time now, it feels as though there’s been a shift in the public’s perception of environmental issues. Recent events have raised the desperate plight of Nature to a global stage on which to be heard. Prolific environmentalists Sir David Attenborough and Greta Thunberg are changing minds one speech and documentary at a time.
Guest post from Beth Armknecht Miller: Recently, I was working with an executive who shared a job description for a new IT position. He leads a rapidly growing company so there were going to be multiple hires for the same position in a short period of time. As he spoke about the position and the
You and a friend are having a picnic by the side of a river. Suddenly you hear a shout from the direction of the water—a child is drowning. Without thinking, you both dive in, grab the child, and swim to shore. Before you can recover, you hear another child cry for help. You and your